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How Do I Choose the Best Marketing Courses Online?

Sheri Cyprus
Sheri Cyprus

To choose the best marketing courses online, carefully compare the content descriptions to make sure you'll be gaining the information and credits or credentials you'll need. Always consider the source of marketing classes online. There are some start-up marketing companies that try to become schools by offering courses, but these aren't usually good options, as colleges or universities may not accept the transfer credits. The value of this type of education can be minimal at best, so choose a reputable, accredited school for web-delivered marketing classes. Another great source of marketing courses online is a well-recognized professional industry organization in your country.

For instance, in Canada, the Canadian Marketing Association (CMA) offers many courses over the Internet. The categories that professional organizations have available are usually broad, so it's typically possible to find marketing courses online that will fit in with your interests and requirements. Branding, customer research and direct marketing are just some of the areas this type of industry association is likely to offer. If you're employed by a company that is a member of a particular marketing association, checking with your supervisor to see if the company will pay for your online classes can be a good idea.

Woman doing a handstand with a computer
Woman doing a handstand with a computer

If your company will pay for courses, you may want to ask your supervisor for recommendations on what type of marketing class you should take. Especially if he or she will be handling your performance reviews which can affect your future in the company, this advice is likely to help keep you focused in the job direction you're expected to take. Of course, ultimately, you must be sure you'll be able to successfully complete these suggested marketing courses online.

Working in marketing in any aspect typically means results are what matter. Be sure you understand all of the marketing-related elements of your particular job in the industry. If you don't, these are going to be the areas in which you should seriously consider taking marketing courses online. For instance, the creative department in a marketing agency is very different from account execution alone. In the first case, courses in copywriting and design would likely be best, while in the second, more business-oriented classes may be better to help you polish your skills.

Decide whether just taking a few courses or a earning a marketing certificate would be best for you. If you're not sure, it can make sense to start with marketing courses online that can eventually earn you a certificate. Whether you take one class or complete a certificate program, look for an online course that will make sense added to your resume. This can help you ensure that classes you want to take fit in with your career objective.

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