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What is Internet Ecommerce?

Summer Banks
Summer Banks

Internet ecommerce is the practice of doing business online, or over the World Wide Web. This type of transaction will generally be paperless, and it will take place on websites that offer products and services for sale. In today’s marketplace, Internet ecommerce has become a popular method of shopping, buying services, and doing other business remotely.

There are many different types of ecommerce and they can vary widely. From Internet auctions on sites such as eBay® to stock and bond transactions, the online transaction possibilities are nearly endless. Ecommerce is constantly evolving, and new forms of business are being done on the Internet every day.

Internet ecommerce allows consumers to purchase goods or services from a business online.
Internet ecommerce allows consumers to purchase goods or services from a business online.

Typically, paperless business transactions are a hallmark of ecommerce. Information is exchanged via email or some other interface, and financial transactions are virtual. This move away from tiresome paperwork, phone calls, and faxes makes Internet ecommerce a fast, easy solution for businesspeople and consumers. Transactions may be completed within minutes, and records are usually kept in secure online files.

Most ecommerce businesses take security into account. Today’s reputable Internet businesspeople take great care to protect the privacy of clients. With the threats of computer viruses; phishing, which is the process of trying to gain access to private information that can be used for criminal purposes; and other online pitfalls, Internet retailers must be vigilant about security and privacy features on their websites.

A popular area of ecommerce industry is the exchange of soft merchandise. Examples of soft merchandise include music downloads, documents that provide necessary information, and software or graphics. Typically, these transactions feature the instant payment and download, or receipt, of materials.

Reputation is a very important component of Internet ecommerce. The most successful online retailers know they must adhere to deadlines and deliver products as advertised to preserve or attain such a rating. Since there is no physical exchange of goods in the case of soft merchandise, a company’s reputation will only remain intact if it is devoted to customer service and honest business transactions. Online retailers may use Internet message boards, customer feedback, and other ratings methods to advertise their good reputations and set themselves apart from disreputable Internet businesses.

Shipping and delivery are also important facets of successful ecommerce. Dealers place a high value on developing an infrastructure that assures timely dispatch of ordered items. This mixture of online ordering and real life business savvy can result in a viable business that grows in scale and reputation over time.

Internet ecommerce is a reality in today’s world, and it becomes more sophisticated with each passing day. As technology improves, even better methods of providing goods and services on the World Wide Web will be put in place. As the cost of maintaining actual, physical storefronts increases, more businesses may choose Internet ecommerce to keep costs low and reach the widest customer base.

Discussion Comments


One of the greatest things about ecommerce is that it enables consumers access to a lot of goods and services they might not be able to find locally. For example, take someone living in the Arkansas Delta. His choices are more than a bit limited if he has to stick with only local stores. However, an Internet connection means that shopper can get almost anything he might want.

That's truly revolutionary, albeit not in a terribly exciting way.

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    • Internet ecommerce allows consumers to purchase goods or services from a business online.
      By: Vladimir Gerasimov
      Internet ecommerce allows consumers to purchase goods or services from a business online.