What is an Ecommerce Group?

Barbara Bean-Mellinger
Barbara Bean-Mellinger
Woman with hand on her hip
Woman with hand on her hip

An ecommerce group is a company or organization involved in some aspect of electronic sales, primarily over the Internet. The group may have goods or services that they sell via the Internet, or they may have expertise in the marketing of goods sold electronically. Sometimes an organization markets their own goods or services so well that they branch out to help others do the same.

To sell electronically, an ecommerce group should have a well designed website. A company that wishes to market products this way but does not have a lot of experience in designing websites would be wise to hire an ecommerce group with this expertise to help them. Ideally, the finished website will be appealing at first glance, inviting for browsing, and easy to navigate throughout. It will facilitate easily adding items to a shopper’s online “cart,” as well as updating the cart by changing quantities and deleting items as necessary. The website designer may also be able to host the website online, making sure it can be accessed by customers, or may refer a website hosting company.

Selling through ecommerce is like having a store, except that it’s online. Often, an ecommerce group finds success by applying some of the same merchandising principles that physical store owners use to attract and keep customers. They may showcase different types of products by grouping them into “stores” or departments. The links to each may be different colors, for example, or have icons indicating their category of products. They usually have compelling descriptions of each product, much as a physical catalog of products would.

After ecommerce began to catch on, hackers worldwide devised ways to steal money from unsuspecting customers. Buying electronically requires electronic payment, usually with a credit card, while not requiring a signature or the physical presence of a credit card. By capturing a customer’s private credit card data, thieves could use that data themselves. For a period of time, shoppers became wary of purchasing online, which prompted ecommerce sellers to come up with ways of safeguarding this information. Many sites do not store personal information, deleting it from their data files once the order has been filled.

Ecommerce groups that have taken these precautions usually display wording indicating that they are “hacker safe.” Some also accept payment through companies whose only function is the secure processing of payments. With these safeguards in place, ecommerce has become a preferred method of shopping for people who appreciate saving time and effort by not having to travel physically from store to store, nor deal with traffic and crowds.

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