We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Are the Different Types of Sales Representative Training?

By K. Kinsella
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Sales representatives proactively market various types of products and services to consumers and business owners. Few colleges offer degree programs that are designed to prepare people to work in this field but some community colleges do offer short-term vocational sales representative training courses. Additionally, many large firms conduct in-house training, while some companies train people to work as sales representatives at other businesses.

While the responsibilities of a sales employee vary between companies, anyone involved in this profession must have some knowledge of basic negotiation techniques and business practices. The sales representative training classes offered by community colleges introduce attendees to closing techniques and different approaches to marketing products such as benefits based selling or telesales. Students also learn about customer service and concepts of professionalism. Other useful skills such as time management are also taught during these programs.

Many companies employ large numbers of people in sales roles in which case these individuals may receive in-house sales representative training from a corporate trainer. In such instances, the training curriculum is geared around the firm's own products and services rather than marketing techniques in general. Many firms have a code of conduct; all employees are expected to act in an ethical manner and to meet or exceed production goals without misleading clients or making false statements. Attendees are taught about the firm's expectations during training and the class facilitator also shares ideas and best practices that have been successfully used by long-term employees. In many instances, workers attend a series of classes each of which focuses on marketing a particular product.

Within specific industries, some independent companies organize training sessions for sales employees. One firm may arrange classes that are designed to prepare people to work as investment representatives while another may develop courses that are geared around preparing people to work as automobile sales workers. Some of these companies arrange programs that are held in neutral locations such as hotels and conference centers and workers from many different companies may attend a single session. In other instances, representatives of these companies may spend a few hours, days or weeks visiting plants and offices of a particular business and providing people with on-the-job training.

Aside from learning negotiation techniques and business principals, some sales people are required by law to undergo industry specific training. Those who sell pharmaceutical drugs or insurance products have to attend licensing and certification classes before they are able to market these products. The classes focus on disclosure laws and liability issues rather than closing techniques, but attendance at one of these courses is often a mandatory part of the sales representative training process.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.