We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What are Some Ways to Improve Search Engine Ranking?

By Jodee Redmond
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

As a site owner, there are some strategies you can use to improve search engine ranking. Having quality content and choosing your keywords well can help increase your ranking. A third strategy is to exchange links with other webmasters.

The first strategy to improve search engine ranking is to stock your site with well-written content. You need to consider the market you are trying to attract to your web site and put up content that is unique. Your search engine ranking may fall if you have content on your site that can be found elsewhere online.

Another factor you need to keep in mind when planning your search engine optimization (SEO) strategy is choosing appropriate keywords. There are a number of web sites that will provide you with a list of keywords, as well as their popularity. It may be tempting to use the most popular ones when you are developing your content, and this is a good place to start.

When you choose the more popular keywords, keep in mind that your site will be competing against all the other ones using the same words. The more sites that are using the same keywords, the more difficult it will be to improve search engine ranking. Do choose the more popular words and structure your content around them, but use some long-tail keywords as well.

Long-tail keywords are made up of several words and reflect the kinds of search terms that web surfers will use when trying to find information. There is less competition among web sites for the long-tail keywords, and you have a better chance to improve search engine ranking if you include these terms in your site content. A bonus for you if you are selling a product or a service is that the site visitors who land on your web site from long-tail keyword searches are closer to making a decision to buy than those who use single keywords. They already know what they want and are looking for a provider at that point.

Exchanging links with other sites is a good way to improve search engine ranking, especially if you can link to a site with a higher ranking than yours. When search engine web crawlers go out over the Internet, they crawl through linked web sites as well as the main ones. If your site is connected to a high-ranking one, it may give you a high search engine ranking as well.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

By rhen10 — On Jul 13, 2012

In speaking of longtail key words: If every business competitor of mine on the net is using the same longtail key words, then how do I separate myself from them and fuel my SEO?

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.