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How do I Choose the Best Marketing Management Job?

G. Melanson
G. Melanson

Unlike an entry-level marketing position, a marketing management job can offer the independence to fully exercise various marketing strategies. While some marketing manager positions entail a supervisory role overseeing staff members, others require the manager to work more independently and manage the marketing and advertising for a certain product or service within an organization. Choosing the best marketing management job for you is a personal decision best based on what you value the most in a career.

For most people, salary is a high priority amongst the things they value in a job; however, consideration should also be given to other factors directly related to salary, such as health benefits. For example, while one marketing management job might offer a higher salary than other prospective positions, it could cost more in the long run if it doesn’t also offer the employee a comprehensive health plan. Another factor that should be taken into consideration alongside salary is the number of hours, on average, that the marketing manager is expected to work. While marketing positions that pay per hour are often considered to be lower-paying compared to those with an annual salary, some salaried positions require the employee to work numerous evenings and weekends, which could add up to uncompensated overtime.

Businesswoman talking on a mobile phone
Businesswoman talking on a mobile phone

For many people, especially parents, a flexible schedule may be an important factor in choosing one marketing management job over another. For this reason, a marketing position that pays slightly less than another may be more desirable if it provides flexible work hours. In addition to schedule flexibility, the degree of independence in work-related decision-making can also vary from one marketing management job to another. For example, an individual who prefers to work independently might favor a position with limited supervisory responsibilities versus a position that requires the employee to lead a marketing team or rely on the approval of a marketing director to execute marketing plans.

Marketing often draws professionals with a passion for creativity, due to the originality that goes into marketing design, copywriting, and strategic planning. However, positions in marketing management can vary in the level of creativity they entail. For example, a marketing management job with the government would likely allow less room for experimenting with new marketing concepts compared to one with a start-up marketing firm that has branded itself as innovative and cutting edge. The product or service being promoted should also be considered when selecting one marketing position over another. A marketing management job within an industry that the employee is unfamiliar with might provide a challenge but be ultimately unfulfilling if he or she has no interest in its related products, services and target market.

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