Event sales coordinators are people who market spaces and then book events such as conferences or even wedding receptions at hotels. These individuals must have strong verbal communication skills for sharing information about their companies’ event package offerings and selling them to customers. They need to be solid in negotiating prices and constantly convincing customers to use their companies for hosting events. An individual who would like to become an event sales coordinator typically must earn a bachelor’s degree in this industry.
If you want to become an event sales coordinator, you can choose to complete a four-year degree program in a field such as public relations or marketing. A business administration or event management degree program also will prepare you for the event sales coordinating field. Earning a spot in this type of degree program requires that you submit a copy of your high school diploma or the equivalent certification along with a completed enrollment form. Some colleges also request that you supply scores from recently-taken standardized tests. You should additionally be prepared to submit your high school transcript to your potential school’s admissions team when striving to become an event sales coordinator.
Courses that teach you the basic skills that you need to book events include those focusing on sales, public relations, and marketing procedures. For instance, you must study marketing planning and communication to learn how to target customers and convince them to choose your company for hosting an event. A course on strategic marketing will further demonstrate how to convince current customers to spend more on events, as well as how to acquire new clients in cost-effective manners. In addition, you should learn how to use public relations along with advertising to effectively market your company’s offerings.
A variety of courses on how businesses operate in general also will help you to understand your particular role in events marketing. Business courses on microeconomics and accounting, for example, cover how competition works in the marketplace and how a company should track its expenses and revenues to assess its financial health. If you desire to become an event sales coordinator, your focus should not only be on simply selling spaces for events, but also on helping a company to achieve its overall profit goals.
Practical experience through an internship also will attract employers after you complete your event marketing training program. During your internship, you should strive to sell more expensive event packages to customers and help to create event marketing promotions for the company. In addition, you need to hone your interpersonal communication skills if you seek to become an event sales coordinator, as you must work often with a wide variety of clients in this role.