How Do I Become a Media Sales Manager?

Maggie Worth
Maggie Worth
A media sales manager pitches ad buying strategies to clients.
A media sales manager pitches ad buying strategies to clients.

Media sales managers are senior-level advertising professionals who sell ad space in print, online, television and radio. They may also represent direct mail or billboard companies, or non-traditional media providers. A formal education is not always necessary to become a media sales manager, but a degree could help you land more attractive positions. You will also need a certain amount of experience, both in sales and management, and will need to search and apply for jobs.

Obtaining a degree could help an individual obtain a more attractive media sales manager positions.
Obtaining a degree could help an individual obtain a more attractive media sales manager positions.

Many employers give preference to candidates with formal educations, so you might want to consider earning a degree if you want to become a media sales manager. A four-year business degree is one of the most common degrees held by sales managers, but many companies are willing to accept a four-year degree in any discipline. If you know your goal is to become a media sales manager, you might want to consider an advertising focus if one is available. Additionally, if your school offers courses in broadcasting or journalism, you might choose an introductory course as an elective to get exposure to how the media field works.

While four-year degrees are generally preferred, two-year degrees and courses offered through career training institutes can also help you become a media sales manager. You'll want to carefully investigate the institution at which you wish to study and determine if it is considered credible in the eyes of industry professionals. You might also inquire about its certifications or accreditations.

Experience is often critical if you want to become a media sales manager. A sales background is sometimes preferred because such positions are often working managers, meaning that they manage their own client bases and may attend crucial client meetings with their employees. It is generally important to look for opportunities to increase your sales experience, even if it is not in the media industry.

Management experience is often required to become a media sales manager because such managers are responsible for personnel development as well as sales. You'll want to take advantage of opportunities to manage people, budgets and projects, even if this is not in a formal management position. Industry experience can also be important, though many companies routinely hire from outside the field. For those that do prefer media experience, this experience can include sales, project management, design or copywriting experience.

As with any job, you will need to find and apply for positions. You will need a professional resume that accurately affects your achievements. You will also need to pass one or more interviews.

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    • A media sales manager pitches ad buying strategies to clients.
      By: Image Source IS2
      A media sales manager pitches ad buying strategies to clients.
    • Obtaining a degree could help an individual obtain a more attractive media sales manager positions.
      By: gstockstudio
      Obtaining a degree could help an individual obtain a more attractive media sales manager positions.