Marketing manager jobs offer individuals several opportunities to handle multiple areas at once, such as advertising, public relations, and marketing. Managers work for corporations, small businesses, and marketing agencies, and either specialize in one or more areas or are hired to do it all. The primary responsibility of a marketing manager is to create and oversee marketing strategies that will enable the company or client to meet its objectives. Marketing managers are often in charge of a staff to help them accomplish their jobs.
Marketing manager jobs in advertising consist of developing and managing advertising campaigns. Managers who work in companies often work with several departments to complete their work, such as the finance and sales departments. They often manage a staff to complete some of the technical and creative aspects of the campaign, and managers approve final plans that must be delivered to corporate heads or clients. Some managers are in charge of selling and placing ad time as well if they work for advertising placement agencies.
Another type of marketing manager job is found in public relations. Managers must create and direct public relations activities that often involve managing the media and customer base. The primary objective of the marketing manager is often to ensure that the public views the company or clients he or she works for in the best light possible. Planning promotional events and being available for interviews with the media is part of the job a public relations manager must do. Managers often have to oversee the corporate website to ensure that it reflects a positive image to the public.
Some jobs focus mainly on marketing activities and are often the traditional marketing manager jobs. The manager must create and update marketing plans and a corresponding budget. He or she often must also manage client relationships to ensure satisfaction and repeat business. Communications play a vital role in marketing, and marketing managers are often put in charge of company communications. They are also responsible for hiring and firing staff in the marketing department.
Event marketing manager jobs are often a good fit for managers who have excellent organizational and project management skills. Managers organize special events, including fundraisers, sports events, and award ceremonies. Knowledge of and a skill base in logistics are often important to the success of these managers. Some marketing managers often oversee volunteers, especially if they work for non-profit organizations, in addition to event staff.