We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

How Do I Become a Marketing Account Manager?

By Nicole Long
Updated May 17, 2024
Our promise to you
WiseGEEK is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGEEK, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A career in the field of marketing requires specific knowledge and skills. Obtaining the right mix of education and experience is a necessity for anyone hoping to become a marketing account manager. Those interested in a position as a marketing account manager should also be on top of marketing trends, be well organized, and work well with others across many different departments.

Marketing managers have a variety of responsibilities. They must effectively market and promote the products and services offered by a corporation. In order to do this, they must understand the principles of marketing. Marketing principles deal with examining consumer behavior, identifying marketing opportunities, and maximizing profits.

Obtaining the right amount of education is a necessary step for those hoping to become a marketing account manager. Those entering the field should earn at minimum a bachelor’s degree in marketing or related business field. Other degree options include those in business administration, finance, or economics. Some employers may require an individual looking to become a marketing account manager to have a master’s degree in business administration. In this case, the degree should be pursued with a focus in marketing coursework.

An individual hoping to become a marketing account manager should also strive to obtain valuable experience in the field. This can be achieved by participating in internships and cooperative education opportunities while pursuing a degree. Candidates can also enter the workforce as an entry-level marketing associate and work their way up through the corporation to a position in management.

Managers in the field of marketing must stay up-to-date on new trends and technology pertinent to marketing. They should be comfortable and experienced in the various methods of getting product information to a target market. This includes knowledge related to Internet marketing, social media platforms, and the use of software programs to develop promotional materials.

Marketing account managers need to be able to work with a variety of people and departments. This includes managers across the organization in departments such as accounting, finance, promotions, and sales. The ability to take a leadership role and develop a good rapport with assistants and clients is also essential to the position.

Beyond the necessary education, experience, and leadership skills, you should also possess other skills if you hope to become a marketing account manager. This includes being comfortable making presentations and being able to communicate effectively. Exercising good judgment and being able to adapt to changes are also essential skills for the position.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.