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What Is an Event Creation?

Article Details
  • Written By: Osmand Vitez
  • Edited By: PJP Schroeder
  • Last Modified Date: 06 November 2018
  • Copyright Protected:
    2003-2018
    Conjecture Corporation
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Event creation is another name for event marketing, which is a tool companies use to market and advertise themselves. A common example of event creation is booths placed at county fairs, sporting events, or other large-scale festivals put on by local municipalities, to name a few. These events are popular with companies because large numbers of potential consumers attend and see the company’s wares. In many cases, the company itself is not necessarily the one who puts together the event. The company simply places a booth or other attraction there in order to advertise and market specific items.

Companies may be able to sponsor an event or other outside exhibit, bringing more awareness to the company itself. Not all event creation must necessarily be in line with a company’s goods or services. For example, a restaurant will most likely desire a part in cooking events or those associated with food. In other cases, however, sponsoring any event may be able to draw consumers to the restaurant as brand recognition is the point of marketing. When acting as a sponsor, a company may be able to have some direction in creating the event or exhibit.

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When attending an event creation such as a county fair or other local display, it is possible that competitors will attend too. If this happens, it is up to each company to show why it is better than the competitors. Though these events often have high foot traffic and companies can interact with potential consumers, they must be able to differentiate themselves. For example, companies may offer special discounts or other coupons for those who visit the booth. This drives business as consumers have to visit the company’s locations in order to use the coupon or offer.

Not all event creation is the same and should not be treated as a simple get-together that a company can replicate each time. The company should plan to create a unique atmosphere tailored for each event, giving off a special vibe for those attending. Companies may also be able to market the event creation before it occurs, such as using social media networks or other tools. This presents a special opportunity for creating buzz around the company. Additionally, some marketing may be free with the event creators setting up the event, promoting free brand awareness for the business.

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