How Do I Choose the Best Business Development Ideas?

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  • Written By: Jan Fletcher
  • Edited By: Jessica Seminara
  • Last Modified Date: 06 December 2018
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Business development may refer to both starting a new business, as well as developing a profitable sideline apart from the main business focus. In either case, successfully choosing and implementing the best business development ideas begins with investigating those possibilities most suited to your circumstances. A measure of creativity is generally required to develop a new idea and bring it to profitable fruition. Unless that is your strong suit, some would consider it prudent to seek the help of a business development expert. Many business owners or managers seek advice from business planning professionals in order to understand the various factors involved.

If you are starting a new business, the risks of failure are higher than they would be for developing a sideline to an existing business. Since a new business generally takes time to generate a profit, sufficient capital is required to cover the startup period. Some business owners may underestimate the amount of startup capital needed. Another reason that business development ideas may suffer a high rate of failure is that the business owner often experiences a steep learning curve. As a result, the odds of success are generally higher for launching a new business development within the framework of an existing, ongoing enterprise.


Once an idea for business development is proposed, typically a vetting process occurs during which the viability of the concept is analyzed. Although some people have a difficult time coming up with an innovative concept, many business developers already have a concept in mind. Since most business ideas do not generate the anticipated returns, choosing the best ideas necessitates a process of elimination. This helps ensure that only the most viable plans are then pursued.

Such a process frequently eliminates potential money-losing ideas. Another benefit of vetting business development ideas is to have the opportunity to fully inventory your own weaknesses and areas of personal bias. Often the owner of a new startup will assume that his or her view of what defines an attractive product or offering should be the guide. Market testing is usually an important part of bringing business development ideas to profitability.

In order to increase the odds of success, business development ideas are often fleshed out in a detailed business plan. During the process of gathering the information for that plan, sometimes a serious weakness is revealed in the commercial viability of the idea. What at first appears to be one of the best ideas often proves to be less viable following a detailed analysis. Many resources typically exist in communities to encourage business owners to pursue business development ideas. Frequently, a development proposal's success is enhanced through working with a business planning professional.



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