What Should I Include on a Marketing Curriculum Vitae?

N. Kalu
N. Kalu
It is generally a good idea to submit one's resume along with his or her marketing CV.
It is generally a good idea to submit one's resume along with his or her marketing CV.

Marketing requires a certain amount of analytical and communication skills that should be communicated through your marketing curriculum vitae (CV). As a professional in this field, it is important that you include any relevant degrees and courses that can make you stand out to potential employers. Submitting your resume along with your CV will be the first step in the applicant screening process, so you want to be sure that you highlight your work history and experience in the marketing field.

Most marketers have a bachelor’s degree from a four year accredited university, so you should list your university and the kind of degree you received from that institution. Graduate work and degrees should also be included in your marketing curriculum vitae. Any associate’s degrees or other programs that relate to marketing and sales should also be listed. Even though you may not have a full four year degree in this subject, potential employers will still want to know more about your educational background and skills.

Emphasizing any specific marketing skills is also important for creating an outstanding marketing curriculum vitae. Marketing has become a very analytical and quantified profession. As such, it is critical that you mention specific software skills that you may have, including skills dealing with a variety of online advertising platforms as well as experience using spreadsheets to track marketing and sales figures.

You should also include your past work experience in your marketing curriculum vitae. Work experience can mean anything from being a marketing manager at a large firm to taking care of the marketing and advertising efforts for your own company. You may also want to include any substantial volunteer or internship work in this field. Be sure to list dates of employment, the location of employment, and name of employer in your marketing curriculum vitae.

Each bullet point of your work experience sections should begin with an action verb. Verbs such as analyzed, led, authored, or exceeded draw attention to your marketing abilities and signal to employers that you have taken the time to represent yourself in the best way possible. Keep the points short and concise. A good rule of thumb is to make each sentence no longer than one line.

If you have any special certification, you will also want to add these to your CV. Listing certifications on your marketing curriculum vitae can improve the quality of your candidacy. It is a great way to differentiate yourself from other marketing applicants.

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    • It is generally a good idea to submit one's resume along with his or her marketing CV.
      It is generally a good idea to submit one's resume along with his or her marketing CV.