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What Is the Thrive Diet?

Nicole Madison
Updated May 17, 2024
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The Thrive Diet was created by Brendan Brazier, athlete and author of the book Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life. The Thrive Diet focuses less on strict eating plans and more on changing the way a person eats for the benefit of health, fitness, the earth, and animal life. The creator of the diet says a person may achieve better health by eating plant foods that have stress-fighting characteristics.

Many diet plans include the consumption of lean meats. This diet differs dramatically. Those who follow this diet eat only plant-based foods. The diet plan is vegan, which means a person who follows it will stop eating not only meat, but also eggs, dairy products, and fish. Even honey is excluded, as it comes from bees.

A person who follows this diet plan is supposed to consume lots of fruits and vegetables, seeds, and nuts. Legumes and whole grains make the menu for someone on this diet as well. The Thrive Diet also incorporates next-level foods, so called by the diet’s creator, which are supposed to provide the body with enhanced nutrition. An example of this type of food is coconut. Followers are also supposed to exercise for the best results.

The Thrive Diet includes a 12-week meal plan that provides recipes as well as tips for continuing to eat healthy during travel. The focus remains on keeping fit and improving energy rather than on counting calories and losing weight. Those who start the diet may do well to spend some time stocking up on foods listed in the book. As some of the ingredients suggested in the plan aren’t common household staples, stocking up may reduce trips to the grocery store or health food market.

Besides improving overall health, the Thrive Diet is said to offer a range of other benefits. For example, the diet plan is said to improve a person’s ability to sleep well. It’s also supposed to help a person crave sugar less and shed extra body fat. This diet is even said to reduce a person’s negative impact on the environment.

While the Thrive Diet can be beneficial for a person’s health and may even produce weight loss, some people may have a hard time following it. For example, processed foods are not included in this diet. Giving them up, along with animal food sources, may be hard on some people. Busy individuals may also have a difficult time with the amount of preparation required for the meal recipes included with the plan.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Nicole Madison
By Nicole Madison , Writer
Nicole Madison's love for learning inspires her work as a WiseGeek writer, where she focuses on topics like homeschooling, parenting, health, science, and business. Her passion for knowledge is evident in the well-researched and informative articles she authors. As a mother of four, Nicole balances work with quality family time activities such as reading, camping, and beach trips.

Discussion Comments

By bythewell — On May 24, 2011

Being vegan will really reduce your environmental impact. It takes huge amounts of water and space and nutrients to grow cattle and other animals for food. I think it is something like one thousand cups of water for every cup of milk.

But, if you really want to cut down your impact, you should also only go for seasonal vegetables and fruits, so that they don't have to be transported long distances.

Unfortunately that tends to be difficult on a diet which may specify particular foods at particular times.

By Mor — On May 23, 2011

I wonder how this diet deals with the fact that there are a couple of nutrients which can only be obtained through eating animal products. Like vitamin B12. Vegans can only get this vitamin through supplements.

Generally I think it is a good thing to cut back on animal products, because they can be very unhealthy, but I think diets that propose they be cut out all together are not sustainable. If someone has a moral reason for being a vegan, that's different and I wish them the best though.

Nicole Madison

Nicole Madison


Nicole Madison's love for learning inspires her work as a WiseGeek writer, where she focuses on topics like...
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