What is Chiropractic Marketing?

Alexis W.

Chiropractic marketing is performed by those doctors of chiropractic (DCs) who wish to attract new patients to their medical practices. Chiropractic marketing can take many forms, but generally the aim is to educate people on the potential benefits of chiropractic care and to encourage new patients to begin visiting the doctor doing the marketing. Through chiropractic marketing, a DC can help his practice grow, thus creating a more lucrative business.

Chiropractors specialize in spinal adjustments.
Chiropractors specialize in spinal adjustments.

Chiropractic care is a holistic style of care that is generally considered one of the branches of alternative medicine. It involves correcting sublaxations, or shifts in the bones of the spine. The sublaxations can lead to back pain, which is a common problem treated by chiropractic care. Some believe correcting these misaligned bones can also resolve a host of other problems, including asthma, headaches, and infertility.

Marketing helps chiropractors attract new patients.
Marketing helps chiropractors attract new patients.

A doctor who is practicing chiropractic care must develop and grow his practice by attracting patients into his office. There are a number of methods of chiropractic marketing he can use. Among them, word-of-mouth marketing through referrals, web marketing, health screenings, and lecturing are effective tools.

Word-of-mouth marketing or referrals is often the best way for a doctor of chiropractic to find new patients. Satisfied clients can refer new patients to the doctor, thus helping him provide care to a wider group of people. A doctor can encourage this by offering a referral bonus, such as a discount on care if someone refers a new patient, or another type of incentive.

Web marketing involves creating a website offering chiropractic services. The website should be targeted with search engine optimization and keywords so those interested in chiropractic care or alternative medicine can find the website. The better a site is and the more information it provides, the more likely it is the chiropractor will attract new patients to his office as a result of it.

Two other methods — lectures and health screenings — are more specific types of chiropractic marketing. A chiropractor can set up a table in public locations such as health fairs or pharmacies, and screen people for sublaxations. He can then provide testing or advice about treatment and invite patients to come to his office. Likewise, a chiropractor can offer to give free lectures at community colleges, to local groups, and in other types of settings on the benefits of chiropractic care. This will help him establish himself as an expert in the field and can lead more patients to come to his office for care.

Chiropractic wellness and medicine is considered a holistic and natural theory of medicine.
Chiropractic wellness and medicine is considered a holistic and natural theory of medicine.

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