We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Article Marketing?

By Sheri Cyprus
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Article marketing is the use of informatively written text designed to catch the interest of the target market. A target market is the type of customers researched and identified to be the most likely to want or need a certain product or service. Used mainly in Internet advertising, article marketing is a popular method of driving qualified traffic to a website or blog.

Qualified traffic is basically the same thing as the identified target market. Rather than just happening upon a business website by sheer accident, consumers interested in certain products or subjects read informative articles about them. Within, or at the end of, these written pieces are links to a web page or blog. A blog, or personal web log, may be independent from a website or a part of it.

People following a link from the articles to the website or blog are doing so because they were intrigued by the information and are looking for more. In this way, they are the targeted or qualified audience that the article marketer wants to drive to his or her blog or website. Qualified audiences are more likely to click on web ads or order merchandise than random web page visitors.

The website or blog that the article marketer links the qualified audience to may be one of three types. It could be an e-commerce site selling a product that relates to the information in the article marketing pieces. Or, it could be a blog containing more of the same types of information that appeals to the target market, only this time advertising appears in which the article marketer earns profit, such as with the pay per click (PPC) model. In a PPC business model, advertisers get paid only when a site visitor clicks on one of the ads appearing on the web page. The third type of business advertising model that Internet articles may link to is a company website; these have no ads, but connect the target market with the home page, thus introducing qualified potential customers to the firm's products, services, background and contact information.

Article marketing is easily done by placing the informative pieces in Internet directories. There are many free article directory websites on the Internet. It's a matter of typing the phrase "free article directories" into a search engine to find a large list of them. Article marketers typically choose several directories to start, then keep adding more articles as well as new directory sites. Keywords, such as "shoes" for a footwear company, that the targeted consumers are likely to use in their search for products and information should be used in each article, along with links to the website or blog.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.