We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Media Relations Manager?

Gerelyn Terzo
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A media relations manager acts as a liaison between a company and the public. Typically, this individual fields global queries from various forms of media, including television, print, and the Internet. A person in this job typically oversees a team of other professionals within a company. He might serve internally at a company, or be part of an outside media relations firm that is hired by a corporation. One responsibility may include troubleshooting for bad public relations in the midst of negative company news by attempting to stay one step ahead of the media.

There are certain skill sets that make an effective media relations manager. For instance, strong communication and writing skills, in addition to the ability to work as part of a team and multitasking, are essential characteristics for the job. A media relations manager may be called on to produce multimedia content, which means a familiarity with Internet production will help. Key executives may depend on a media relations specialist to keep them informed about changes in technology, such as social networking, so that the company remains engaged in various forms of communication.

A company can come up against a host of issues that require the handling of a media professional. If it experiences negative publicity, such as a product recall or a bankruptcy, the media relations manager becomes responsible for fielding press inquiries. He is expected to offer truth if lies are circulating, and may attempt to divert attention away from a company in the midst of a crisis. In the event discussions are brewing for a merger or acquisition, the media relations professional must protect sensitive financial data and other information from being leaked into the press. If he has established a trusting relationship with a reporter, he may arrange interviews between the journalist and company executives.

Typically, a media relations manager reports to key executives in top management, including a vice president or chief executive officer. Together, they might develop a communications strategy so that the company is prepared in the event of a major public relations issue. Salaries for a media relations manager vary depending on the region where a company is located, but compensation can be extremely rewarding and may include full benefit packages as well as paid vacation time.

Some companies are less press-friendly than others, and may want to eliminate any such calls coming in to the reception desk. A small company might not be in a position to expand to include a media relations team. In these cases, an outside media relations firm might be hired to handle all inquiries. An outside media relations manager is not involved in the day-to-day operations of a company, but is normally granted access to company executives when necessary.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Gerelyn Terzo
By Gerelyn Terzo
Gerelyn Terzo, a journalist with over 20 years of experience, brings her expertise to her writing. With a background in Mass Communication/Media Studies, she crafts compelling content for multiple publications, showcasing her deep understanding of various industries and her ability to effectively communicate complex topics to target audiences.
Discussion Comments
By Vincenzo — On Jun 16, 2014

@Terrificli -- hopefully those reporters bring their journalistic ethics with them to those jobs. Some companies (certainly not all) will pressure their media relations employees to either conceal facts or lie outright.

That's not the job of a public relations type and agreeing to engage in that behavior will almost always end badly. The folks in the media are not dumb and they will learn the truth eventually. When that happens, the media relations person pressured to mislead the press and public will be thrown under the bus by his or her own company.

By Terrificli — On Jun 15, 2014

Keep in mind these folks used to be called public relations professionals. We're talking about the same job, though.

Quite often, you will find former journalists getting into media relations. That makes a lot of sense because they know how to write, how to communicate and know how to talk to reporters. Those skills are all crucial to the job.

Journalists who find themselves wanting to get into that profession may find it a bit difficult in some areas because those jobs tend to pay better than what media outlets do and there is a lot of competition for open positions. Still, landing one of those jobs can be a good promotion for a lot of reporters.

Gerelyn Terzo
Gerelyn Terzo
Gerelyn Terzo, a journalist with over 20 years of experience, brings her expertise to her writing. With a background in...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.