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What Does an Area Development Manager Do?

Nick Mann
Nick Mann

An area development manager plays an integral role in expanding a business's client base and increasing revenue. These individuals are responsible for acquiring new employees and working with other departments to optimize a business and make it more efficient. Being effective in this career typically requires someone with leadership skills and innovative thinking. Generally speaking, a person will need at least a bachelor's degree in business or a related area to obtain a position in this field. Some primary job duties of an area development manager include creating sales reports, hiring new employees, providing training, developing marketing strategies and participating in company meetings.

One important responsibility of an area development manager is creating sales reports. To do this, he will monitor the sales numbers of each store within his area. For example, he might create a report that compares current monthly sales with the average sales of past months. This information allows an individual to determine how well each store is performing and which areas need improvement. In most cases, reports will be created monthly, but some companies may also require daily and weekly reports as well.

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Another large part of this job involves hiring new employees. This includes reading over applications, contacting applicants of interest and interviewing applicants. To ensure the success of his territory, it's important for an area development manager to hire knowledgeable individuals with a high level of sales expertise. Consequently, this aspect of the job requires a person with sound decision making skills and an eye for talent.

Along with this, he is often in charge of providing new employees with training. In order to get new personnel off on the right foot, it's necessary for an area development manager to adequately educate new employees on things like essential job duties and company policy. In some cases, he may be solely responsible for training. Other times, he may hire an instructor for this task and monitor the instructor's performance.

In some cases, an area development manager is also in charge of developing marketing strategies. To keep his company competitive and maximize earnings, it's important for him to experiment with different advertising techniques and stay aware of industry trends. This aspect of the job requires someone with creativity and a keen business sense.

Additionally, an individual will usually need to participate in company meetings from time to time. He may meet with other department leaders and company executives to discuss current business events and resolve any issues that arise. Consequently, an area development manager should have excellent communication skills and work well in a group setting.

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