The term "small business specialist" could refer to one of many potential professionals who cater to small business clients. Many times it refers to a specialist in technology solutions, but marketing, advertising, accounting, and design specialists could also target small businesses. As a whole, a small business specialist is a professional service or product provider who works primarily with small business owners and workers.
One common type of small business specialist refers to technology specialists. These professional workers could be web designers, computer programmers, or technical support personnel. Since many small business owners can't afford to keep technical assistance or information technology specialists employed full-time, they often hire out these tasks to talented independent professionals.
A marketing or advertising consultant may also work as a small business specialist. Accountants or bookkeepers are another example. Essentially any role needed by a business could be filled by an independent specialist who works with small business clients. Hiring a specialist on a project to project basis is typically a lot less expensive over the long-term than hiring someone to work full-time.
Most times, a small business specialist is someone who has worked in their industry for a long period time, usually as an employee for a larger company. This gives them inside knowledge and a wide range of skills, as well as experience in working in a business environment. They learn what businesses need to succeed and common mistakes that business owners make, allowing them to effectively offer advice to smaller businesses. These professionals often start their own businesses or freelance careers.
There are many reasons a person may choose to work with small businesses rather than larger ones. Many professionals enjoy helping others and giving small business owners the opportunity to take advantage of the latest in technology or business strategy. Small business clients are also often easier to land than larger ones because they don't have a large staff in house taking care of every aspect of running the company. This allows new consultants or freelancers a better chance of breaking in, whereas larger businesses are less likely to hire someone from the outside.
Although becoming a small business specialist can be a lucrative career option, it is often necessary for rates to be kept lower than they would be for larger clients. Small businesses often cannot pay nearly as much as larger businesses, so those who aim to serve them must be accommodating. Working with smaller business clients can be rewarding in other ways. Specialists often get to help business owner grow their brands and they are able to see their hard work have an impact.