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What Does a Marketing Operations Manager Do?

K. Reynolds
K. Reynolds

A marketing operations manager is responsible for planning and executing the marketing campaign of a company. This role requires that the marketing operations manager determine the needs of the marketplace and establish a campaign that will drive sales and accomplish the revenue goals set by the executive staff. Effective managers are often involved with every aspect of the campaign, including product development, campaign creation, and campaign execution.

Experienced marketing operations managers have a good understanding of their marketplace and are effective in determining supply and demand trends. This is an important skill to have because a marketing operations manager will work closely with the product development department in order to ensure that the product will meet the needs of the potential customer. Creativity is also a trait of a good marketing operations manager because there is a constant need to balance the business goals of an organization with the needs and goals of the consumer purchasing the product.

Man with hands on his hips
Man with hands on his hips

Marketing operations managers need to have good communication and interpersonal skills, as they are often required to work with a variety of teams in different departments. It is not uncommon for managers to collaborate not only with the product development department, but also with members of the finance and sales departments as well. A marketing operations manager plays a critical role in ensuring that the marketing campaigns accomplish the goals of multiple departments within the company, as well as the overall business goals.

Individuals looking to obtain a marketing operations manager job will need to have a bachelor’s degree in marketing, business, or communications. It may also be beneficial for candidates to gain experience in the realm of Internet marketing and social media marketing, as many companies are allocating more of their advertising budgets to this form of marketing. Although there are not many formal collegiate programs that specialize in Internet marketing, an abundance of books and educational courses specialize in this form of marketing.

A marketing operations manager plays a critical role in the success of any company. An effective manager can help to increase revenue and profits, which can lead to higher salaries and bonuses for the manager. Although this position can be lucrative from a monetary standpoint, it can also be stressful in that this individual must attempt to constantly service and meet the demands of a variety of individuals.

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