We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Are the Best Tips for Focus Group Facilitation?

Jim B.
By
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Focus group facilitation is critical to the functioning of the any focus group, which is generally a group of people randomly gathered by a company or business for the purpose of gaining information either about a current product or service or a future initiative. The facilitator is often responsible for developing the script of questions that will be asked of the group. Successful focus group facilitation at the time of the meeting requires the ability to get information without forcing responses or leading members into answers. Facilitators must keep up a solid pace to alleviate time constraints, and must make sure all group members feel comfortable enough to let their opinions be heard.

In the modern business world, getting feedback from customers is paramount to continued success. Without knowing the needs and wants of customers, companies cannot possibly develop their products and services accordingly. One of the most proven methods used for many years is the focus group, a gathering of people who are assembled to answer predetermined questions. Focus group facilitation is an important part of this process, one that can go a long way toward getting the answers that a company seeks.

In many cases, focus group facilitation begins with compiling the questions that will be asked of the group. This is an important step in the process, one which can make the difference between useful answers and useless information. Questions should be clear and concise, and they should be phrased in a way so that the answers are illuminating and detailed.

Another key part of focus group facilitation is setting the tone in the room once the group arrives. The facilitator should be cordial to all group members and create a welcome feeling. He or she should also be mindful of the tempo of the questioning, knowing that the group likely only has a short time to convene. It is also important to try to steer combative group members into constructive criticism, while also drawing out quieter members.

Many of the necessities for good focus group facilitation seem simple enough but may be hard to accomplish under the circumstances. Facilitators must be good listeners, but they also have to keep in the back of their minds the answers they may not have heard. They also have to try to get the group to answer questions without actually leading them toward an answer that might not actually be in the mind of a particular member. A facilitator also may be in charge of arranging and assessing the focus group’s answers at the completion of the meeting.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Jim B.
By Jim B. , Former Writer
Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own successful blog. His passion led to a popular book series, which has gained the attention of fans worldwide. With a background in journalism, Beviglia brings his love for storytelling to his writing career where he engages readers with his unique insights.

Discussion Comments

Jim B.

Jim B.

Former Writer

Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.