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How Do I Choose the Best Strategic Planning Courses?

D. Nelson
D. Nelson

Companies use strategic planning to define their goals and develop strategies for achieving them. To choose the best strategic planning courses, you should consider your personal aspirations. If you are a management student, for example, the best courses will be those that allow you to earn credits toward your degree. Individuals in the business world who are concerned with professional development, on the other hand, should choose strategic planning courses that meet their specific needs. For instance, if you are preparing for a merger or acquisition, you can take a course that helps you prepare for this change.

Methods of strategic planning vary depending on the facets of business to which they are applied. For example, strategic marketing differs from strategic financial management. When choosing the best strategic planning courses, you should the audiences for whom courses are designed in mind. If you are a marketing professional interested in developing strategy for a new marketing campaign, you can benefit from strategic planning courses that focus on working with advertisers and retailers. You might also takes courses that help you to better integrate market research data into your marketing plans.

Woman holding a book
Woman holding a book

The costs of strategic planning courses range from free to costly. Individuals who want to get a few tips about how to design business strategy might choose to take free online tutorials. While you cannot generally earn certifications or degrees by taking free courses, you can potentially acquire some useful information to apply to your career.

If you are interested in earning formal credentials, however, the best strategic planning courses are offered by academic institutions or recognized professional associations. These tend to be the most expensive courses and they can also be the most rigorous. If you want to earn an academic degree, you probably need to apply to business programs. Admissions departments look at factors such as your grade point average, letters of reference, and standardized test scores. To take professional development courses in strategic planning, you might be required to have a number of years experience as a manager.

Executives and managers might decide that their employees can benefit from strategic planning courses. In these cases, the best courses often are workshops in which a group of employees, such as the members of a department, can learn about principles and methods of strategic planning that apply specifically to their work. When employees sit through courses together, their managers can rely on the shared body of knowledge to support business strategies.

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