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There are several ways to become an event producer, also sometimes called an event planner. Many of these professionals have degrees in fields such as business or marketing, depending on the roles they wish to play. Those who want to learn event planning through formal education can enroll in courses or certification programs, many of which are available at traditional colleges and universities as well as through online programs. Often, however, it may be easier to learn on the job or to be promoted from a related position. Successful event producers generally possess a variety of different talents, from good customer service to excellent organizational skills.
Some examples of the types of business events that an event producer might coordinate include trade shows, conferences, conventions, and corporate meetings. They might also plan fundraisers, sporting events, and other special events. Party promoters are another type of event producer, but these professionals tend to play more of a public relations role. Their main function is often to generate publicity for a new business, such as a restaurant or nightclub.
Usually, event producers must first decide whether they want to work independently or as employees of an organization. Those who work as employees might be responsible for all company events, from beginning to end — they typically develop plans and delegate assignments if the company is large enough to have an event staff; otherwise, the event producer may have to have a more hands-on role, completing most of the work solo. Those who choose to work independently and run their own businesses often function more like consultants. These professionals typically carry out tasks assigned by a sponsoring organization, such as coordinating vendors and other logistics, though they might be hired to run entire events as well.
In general, a formal education is not necessary to become an event producer, though many of these professionals hold bachelor's degrees. Typically, people gain experience on the job. One of the most common ways to become an event producer is by working in a related position — as an administrative secretary, for example — and then moving into a planning role. One's practical experience can often be considered more valuable than a degree; some companies, however, might require a degree for this position, and a candidate may have a better chance of landing a job with one.
College courses in event planning are somewhat rare, but a few certification programs are available — some domestic and international schools offer programs in event management, for example. Business schools also often have courses or degree programs in areas such as tourism and hospitality management that would provide an appropriate education for this position.
Someone who wants to become an event producer must usually be organized and able to multitask. It also helps to be outgoing and friendly, and to enjoy working with people. Creativity and attention to detail are two additional traits that are normally valued in an event producer.