Someone interested in employment related to advertising and promotional sales should consider following a career path to become an advertising account executive. A well-rounded educational background and personal drive are key for the position. In addition to a solid educational background, someone hoping to become an advertising account executive should possess solid communication skills, a keen eye for detail, and be able to adapt to a rapidly changing environment.
Advertising account executives have many responsibilities and priorities. Executives often handle a specified group of accounts and are expected to manage relationships with all of their clients in a professional manner. They help clients advertise businesses, products, and services to help build brand loyalty and develop an identity. Advertising account executives are also responsible for bringing in new business and clientele.
Someone wanting to become an advertising account executive will need to obtain a well-rounded education. This position usually requires a minimum of a bachelor’s degree. Possible degree options include marketing, advertising, and business administration. Some corporations may prefer a candidate that has specific education related to the advertising industry, while other corporations will hire candidates who have a bachelor’s degree in a related area, such as communications, economics, and journalism.
The ability to take on training initiatives and tackle new opportunities will benefit someone hoping to become an advertising account executive. Success as an advertising account executive depends on understanding various initiatives as they relate to company and client missions and goals. Personal drive to succeed in the position and meet sales and other goals established by the company is vital for someone looking to become an advertising account executive.
Solid communication skills are a must for an advertising account executive. Individuals must be able to actively listen to clients and follow through on their visions and goals for specific projects or initiatives. This includes an ability to ask questions and point out potential inconsistencies in current, past, and future marketing or advertising campaigns.
Clients will expect an advertising account executive to have a keen eye for detail. This is essential because the advertising account executive usually proofs and gives the go ahead for advertising copy and promotional materials. Mistakes can cost a client and the company both time and money.
Advertising executives must also be willing to adapt to change on a regular basis. New technologies, such as social media, introduce new methods for advertising, which require continual on-the-job training. Preparing for change and paying attention to trends in the industry can help someone who is looking to become an advertising account executive.