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How Do I Become a Search Engine Optimization Specialist?

By Keith Koons
Updated May 17, 2024
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If you are looking to become a search engine optimization (SEO) specialist, then your first task is to understand how the Internet actually works. By using popular keywords in just the right amounts, writers are able to make their articles appear more favorable in the overall search rankings. That is only the beginning of your journey to become a search engine optimization specialist, however, because you will also have to learn about backlinks and other SEO tricks of the trade as well. Some of the key tools that SEO specialists must learn to use are density analyzers, plagiarism checkers, and keyword ranking charts. To become a search engine optimization specialist, you'll have to be proficient with all of them.

Search engine optimization specialists' primary function is to help their clients gain visibility on the Internet. To gain a better insight on how this works, all you have to do is perform a keyword search for just about anything. Try several different keyword combinations on the topic of choice, and after a while, you'll probably notice that the websites with the best overall information are often not the first link on the list. This is solely because of the work of an SEO specialist; this professional's insight can earn clients significant traffic if he is proficient at his job.

Now that you've learned a little bit about SEO, your next step to become a search engine optimization specialist is to learn about where those keywords come from. Several websites around the Internet perform a function called a search ranking, and these pages will tell you exactly what people are typing into their keyboards when they are trying to find information. To become a search engine optimization specialist, you will not only have to know how to use these types of websites, you'll also need the writing skills to take advantage of that information.

Another important aspect for you to become a search engine optimization specialist is learning how to capitalize on SEO keywords in order to drive traffic to your client's website. This step can encompass many different skill sets depending on the client's needs, but most of it starts with the ability to write solid articles and to place them strategically around the Internet. For example, a high-ranking website that is built around the automotive industry would have thousands of detailed articles that discussed every popular keyword out there related to cars and trucks. It would also have several quality backlinks on other automotive sites that were valued by the search engines; this networking concept is a lot like trying to get in a party because several of your friends were invited.

Another step for you to become a search engine optimization specialist is understanding how affiliate marketing works on the Internet. After all, that is the reason why websites will hire you in the first place; high website rankings mean that they can make money from advertisements or retail sales. In popular categories, the difference between the first and the seventh overall search engine ranking could amount to millions of US Dollars (USD) of lost revenue per year for the company you represent.

While many prospective SEO specialists study at a traditional university or trade school, there are just as many professionals that master this career from the comfort of their homes. Careers within the field can range from working at home as a freelancer to representing a Fortune 500 company inside a lavish office suite; the choice is ultimately up to each search engine optimization specialist to decide. SEO specialists ultimately spend their entire lives as students, however, because they are forced to change and adapt as new technologies shape the Internet.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
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