How Do I Become a Promotional Model?

To become a promotional model, your first step may involve self-evaluation to determine whether or not you have the right looks and personality for this type of modeling gig. If you decide you want to move forward with this opportunity, you can then create a modeling package, which usually includes photos, a brief biography, and a resume, to share with potential employers or clients. Once you've pulled your modeling package together, you can then contact modeling agencies for information and search for gigs online and in newspapers.

A self-evaluation is typically important when you want to become a promotional model. To perform well in this career, you will likely need basic good looks and an acceptable body type. This won't usually mean you have to be super thin or very tall like a high-fashion model. Most promotional modeling employers, however, will prefer you to be of a normal weight, rather than overweight; free of unsightly bulges; and likely to be considered reasonably attractive by the company's target market. Reasonable poise, confidence, and the ability apply your own makeup are often important as well.

In most cases, an outgoing personality is also required to become a promotional model. This is due to the fact that you will often have to mingle with people in stores, night clubs, and other venues for this career. You may also have to distribute promotional products or encourage potential customers to sign up for promotions and make purchases. Clients might also ask you to interact with the public at various events. As such, the ability to make people feel comfortable and interested when interacting with you will likely prove important.

You likely will benefit from creating a modeling package when you want to become a promotional model. This package can include a short biography as well as photographs of you looking your best. You can also include your resume in this package and list any jobs or internships that help demonstrate you are a good fit for promotional modeling. For example, if you have worked with the public in the past, even as a customer service agent, this may help you demonstrate your interpersonal skills. If you have modeled in the past, you may do well to list that experience on your resume as well.

When you are ready to move forward with becoming a promotional model, you can research modeling agencies in your area and contact them to apply for work. Agencies that are interested typically will call you for an interview, and some may want to see the package you created with your photographs, resume, and biography. Additionally, you can also search for promotional modeling gigs in newspaper classified sections and on online job sites.