In sales, a presentation director is a high level professional who is responsible for designing ways in which products are displayed. He or she works closely with a marketing department and may even take part in guiding the direction of marketing processes. To become a presentation director, you should earn a postgraduate degree in a field such as marketing or management. It is important that you learn how businesses are organized and how executives use market and financial knowledge to make decisions regarding branding, pricing, and a public image for products. An individual who wants to become a presentation director also should plan on getting years of experience in high level marketing roles.
A presentation director in sales normally is a professional who has many years of high level experience. While he or she might not be a creative professional who is responsible for designing a logo or a display, he or she might be the one who analyzes research and presents marketing and creative professionals with results. In this sense, a presentation director often is responsible for overseeing marketing and creative processes. He or she also might be responsible for acting as a liaison between high level executives and marketing professionals.
People who are interested in becoming presentation directors should take entry level positions at companies where products are highly visual. Appliances and clothing are examples of products that have a strong need for presentation directors. As you gain more experience, skills, and responsibility, you should update your resume to reflect your professional growth.
An individual also can become a presentation director in television. In this context, a presentation director is a technician who makes sure that programming is running at proper times and at satisfactory quality levels. When there are problems that occur during air time, he or she might be lead an investigation. To become a presentation director in the television industry, you can benefit from courses in media broadcasting. Many televisions use media software to air programming, so it is important that you learn about the most current software.
In television, a presentation director can benefit more from experience than from formal academic training. It can be a good idea to earn a vocational degree since this kind of credential can make you more appealing to employers. For the most part, however, to become a presentation director in the television industry, it is most important to get hands-on experience using software and hardware that television network professionals use to broadcast programming.