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What Is Mobile B2B Marketing?

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  • Written By: Jim B.
  • Edited By: M. C. Hughes
  • Last Modified Date: 02 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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Mobile B2B or "business to business" marketing refers to the practice of one business marketing its wares to other businesses via mobile digital devices like cell phones. The increasing use of internet-capable smartphones has made this process easier and more profitable for businesses around the globe. In addition, mobile B2B marketing can take advantage of these phones by marketing via short message services, also known as SMS marketing, which is achieved by text messaging. Improved technology has made mobile advertising a cost-effective way for businesses to advertise, although the strength of the message ultimately determines the impact of the advertising.

It is increasingly difficult, in the modern age, for businesses to operate without advertising and marketing to other businesses through digital techniques. At first, this process manifested itself in businesses building intricate websites designed to promote the goods and services being offered. But the increased use of cell phones and the expanding capabilities of these devices necessitates that business owners stretch their marketing efforts out even further. As a result, mobile B2B marketing has become a focal point for businesses in the 21st century.

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The increase in mobile B2B marketing is directly related to the use of so-called "smartphones," which allow people to access the internet and many other features previously reserved to computers right on the phone. As a result, many business owners often use their phones more often than their computers because of the portability of the phones. Since this is the case, reaching out to these businessmen and businesswomen on their mobile devices must be a consideration for any company operating at a high level.

Text messaging is a primary focus of mobile B2B marketing efforts. Research has shown that these messages are often heeded by cell phone users on a more consistent basis than e-mails delivered to a business website. Improved technology permits these messages to be packed with large amounts of information and graphics, allowing for a complete advertising message to be delivered in this manner.

Of course, all of the techniques available to companies that practice mobile B2B marketing won't matter much if the message being delivered doesn't resonate with its intended target. While B2B can offer a pretty good opportunity for a company to get their advertising heard and seen, it doesn't guarantee that it will be effective. A failed mobile campaign can be costly in terms of the impression it leaves on the businesses to which it was sent, an impression that future campaigns may have a hard time reversing.

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