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What Is Involved in QR Code Development?

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  • Written By: G. Wiesen
  • Edited By: Shereen Skola
  • Last Modified Date: 24 November 2016
  • Copyright Protected:
    2003-2016
    Conjecture Corporation
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The creation of a Quick Response (QR) code often begins with identifying the information that is going to be embedded into it. This step is vital to ensure that the resulting image is able to relay data effectively and convey the intended information. The actual graphic needs to be created, which is often done through a program or website designed to generate these images. QR code development then typically includes testing to ensure that it works properly, and a plan to release and track the usage of the image as a marketing or networking tool.

Although QR code development can be fairly simple, planning can make the process more meaningful and effective. One of the first stages in the creation of these images is establishing the information that is going to be conveyed through the graphic. If someone wants to use QR code development for professional networking, then his or her contact information might be contained within the image.

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The way in which this data is contained in the code, however, can have a tremendous impact on how useful the graphic is. Proper QR code development means that the person using the image needs to understand how it can convey information in a meaningful way. The right kind of code can be used to make the contact data, such as phone numbers or links to a homepage, immediately actionable. This allows someone who scans the code to press a single button to call the number contained in it, or to go directly to the linked website without having to type it out.

Once the information is properly sorted for QR code development, then the actual image needs to be made. A number of software programs and websites can be used for this, with differing levels of effectiveness. Simple images can be made using a webpage that includes a utility to quickly convert different types of data to a graphic. Through proper QR code development, however, an image can be made that includes color, rather than just black and white, and incorporates a picture to create immediate visual recognition.

Thorough testing is a vital element in QR code development to be sure that the graphic works properly when scanned and conveys information accurately. After the image is created and tested, then it needs to be deployed or distributed. Someone might hand out business cards that include the graphic or put up posters that feature the image in a prominent position. Tracking software can then be used in QR code development to determine which images are being scanned and where improvements can be made.

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