What is Corporate Coaching?

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  • Written By: Tess C. Taylor
  • Edited By: Bronwyn Harris
  • Last Modified Date: 18 October 2018
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Corporate coaching is a form of motivational support which aids corporate leaders and staff in reaching organizational goals in a more effective fashion. Used by many corporations, coaching is a form of performance improvement which can create a more positive and collective work environment where company objectives are achieved more efficiently. Corporate coaching takes many forms, from one-time motivational seminars to ongoing staff development initiatives which are designed to make work a more positive and fruitful experience.

The most common form of corporate coaching takes place on a small scale, with key individuals or departments within an organization receiving some form of career coaching, observation or shadowing. A certified career coach or employee development specialist is assigned to work with a specific person or team in the hopes of identifying time-wasting behaviors or areas where additional work skills are needed to produce better results. This coach observes each individual, evaluates his or her effectiveness, reports to corporate leaders on these findings and designs steps which will enhance the work-flow and environment for the betterment of the organization as a whole.


Another form of corporate coaching occurs when professionals seek out the support and guidance of mentors within their chosen field in order to learn additional insight. This can occur at any level inside or outside of the organization, but it is most effective when experienced team members are matched up with less experienced team members so that they can reduce learning curves. Coaching that occurs within teams can encourage a higher level of cooperation and support in addition to giving less experienced individuals the opportunity to learn important skills early on.

At some organizations, it’s necessary to bring in an outside corporate coaching firm that can work with many different levels of the organization which may be struggling with productivity. This can be a good way to keep all staff members from feeling singled out, and it encourages everyone to participate in bettering the company as a whole. When staff is fully engaged, career coaching firms can work their magic and design performance improvement programs which will support goal achievement for all.

On a larger scale, a popular form of corporate coaching is that of the motivational seminar in which a prominent speaker presents workshops and facilitates interesting exercises designed to get people excited about moving forward toward a goal. Sometimes only key leaders within an organization are invited to motivational events; however, they are also hosted on-site so that all members of the organization can benefit. Motivational events are a highly effective way to invigorate and get people motivated again to reach the important goals of the organization.



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