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What Are the Different Types of Email Advertising Software?

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  • Written By: Helen Akers
  • Edited By: Jessica Seminara
  • Last Modified Date: 12 August 2017
  • Copyright Protected:
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    Conjecture Corporation
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The types of email advertising software typically consist of several tools that help a firm identify potential leads and distribute electronic advertising messages. Some of these programs come preloaded with templates to customize communications. A few types of email advertising software focus specifically on verifying email addresses and the management of contact lists. Some programs analyze the effectiveness of email campaigns that are in progress, while others attempt to ensure that campaigns are compliant with anti-spam rules.

Several companies specialize in the creation of email advertising software packages. They sell and support them as full feature options. The packages perform several operations, including creating email messages, storing content lists, delivery confirmation, and report analytics. Support and training is usually provided with these packages, which are sold on a subscription basis.

A few of these email advertising software service providers host in-person training and seminars, in addition to online training that gives companies an idea of how to use the package's various tools. Mass or bulk email sending is one of the capabilities that email advertising software can provide. Text message advertisements and coupons can also be sent in bulk with some forms of email marketing software.

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Some of the more common variations of email marketing software start with the basics. One popular feature of such software includes tools to manage the process of acquiring contacts and organizing them with the use of web-based forms. The software can update email mailing lists when subscribe and unsubscribe requests are sent to the company through online links. These add and remove requests may be for newsletters or email promotions that subscribers receive as a result of signing up with an affiliate website. They may also be direct requests that a company's website receives or may be in response to emails that the recipient may perceive as spam.

There are also email marketing software tools that specifically attempt to make a company's email advertising campaigns spam compliant. In other words, a company's unsolicited emails may be automatically routed to the spam folders of many of Internet service providers' email programs. Part of the process involves verifying email addresses to make sure that they are authentic and the potential subscriber actually initiated the sign-up request. A link to unsubscribe to the newsletter or advertisements is always provided on each communication so that subscribers are able to opt-out at any time.

Another tool available to firms is the ability to capture potential email addresses from external website databases and social networking sites. Besides verification email messages that are sent to potential subscribers, other tools can sort and check lists for accuracy. The program scans its list for duplicate email addresses and removes them.

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Discuss this Article

Markerrag
Post 2

Believe it or not, a good email advertising package is essential. Gone are the days when you could simply load up a bunch of email addresses in your favorite email server and send messages all over the place. Most servers now limit the number of email addresses you can send to at any given time (the limit on my server, for example, is 20 addresses).

One of the most important jobs of an email advertising package is to send emails one at a time so they are not blocked by your server or those of the recipients. Times have changed.

Logicfest
Post 1

There are quite a few of those "software" packages that are Internet-based and offer a decent amount of services for free (just pull up your favorite search engine, enter your query and play with some of those sites). You will be impressed with how many features are available for free accounts on those sites. You can easily edit HTML email, take advantage of good controls designed to limit the chance your email will be viewed as spam, import contact lists, see reports on how many people are opening or blocking your emails and see which email addresses are bad.

The best thing about those sites are they are scalable. You get a lot with free accounts on those sites

so you can judge how effective they are. If you make money with them, you can up the amount of emails you can send, addresses you can store, etc. Even the upper tier packages are affordable, particularly if you find those services can make you money.

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