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What Are the Different Types of Customer Strategies?

Many businesses have a customer service line with phone representatives to answer customer questions.
To retain customer loyalty, most companies believe it's important to listen to customer complaints and find a solution.
When drafting a customer marketing strategy, first consider what makes the company unique or particularly competitive.
Maintaining superior customer service plays an essential role in success.
Article Details
  • Written By: Patti Kate
  • Edited By: Lauren Fritsky
  • Last Modified Date: 31 August 2014
  • Copyright Protected:
    2003-2014
    Conjecture Corporation
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With any company or business, maintaining superior customer service plays an essential role in success. There are various customer strategies to help a business thrive and succeed and to drive sales to the highest level possible. To retain customer loyalty, most companies believe it is vital to listen to customer complaints and effectively provide a solution to all areas of concern. Other customer strategies include offering the best quality of merchandise available and pricing that is comparable or superior to that offered by competitors.

There are many marketing approaches and designs that can be implemented to help promote customer strategies. Many companies set forth marketing gimmicks to attract customers to their product and drive sales. Some include contests and giveaways. Some companies or stores implement surveys that, upon completion by the customer, offer a prize. Many offer two-for-one sales as well.

Retail distribution involves many customer strategies that can prove to be successful with a company's strong customer base. Knowing proper ways to distribute the merchandise where it can be accessible to many markets is one such strategy. Retail marketing varies slightly in that the emphasis is placed on clever promotional tools and customer strategies.

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Customer perceptions of how a company deals with concerns can also play a key role in success. In many retail stores, common customer strategies include faster processing time of check-outs and customer returns. The management often feels that improving the customer's experience will increase the chances that the customer will return. The idea behind that strategy is the belief that improved relations often result from better service.

Many successful companies live by the rule of never having the customer leave unsatisfied. Trying every possible means to resolve an issue and to satisfy the needs of the customer is the motto behind this set of customer strategies. For instance, if a particular item of merchandise is sold out or becomes unavailable, the retailer might offer a reasonable substitute at a comparable price. Issuing rain checks is typically standard in retail stores as well.

For companies that offer unique services rather than products, enforcing customer strategies can be equally essential. One way companies boost sales and popularity is by offering a limited-time promotion. Extending the customer's contract plan free of charge for a limited period of time is one method. Enticing the customer to extend his annual contract by offering incentives is another example.

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