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How do I Perform a Keyword Search?

Article Details
  • Written By: Jodee Redmond
  • Edited By: Bronwyn Harris
  • Last Modified Date: 19 October 2017
  • Copyright Protected:
    2003-2017
    Conjecture Corporation
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If you want to perform a keyword search, you have a number of resources available. The first step is to make a list of some basic keywords that an Internet user may use to find your web site. It may be helpful to put yourself in the shoes of a person who may be looking for your web site to come up with a few keywords that they might use.

Once you have a list of basic keywords, they can be used with a keyword generator tool to perform a keyword search. A keyword generator is a tool used to determine which keywords are most popular for the search term used. Site owners and Internet marketers use this information to choose keywords that will help them get a higher search engine ranking. There are some free resources available online that provide a limited service to site owners. For a detailed analysis and more results, you have the option of signing up for a paid keyword service.

After the keyword selector software has been chosen, start by inputting the first keyword from your list. The keyword software will generate a number of keywords based on the one you have used. You will also get information about how popular each one is with Internet users.

It may be very tempting to focus only on the most popular keywords that are generated in your keyword search, since they are the ones that Internet users are most likely to use. Keep in mind that the most popular keywords will also have a lot of competition with other site owners. Since your goal when doing a keyword search is to get a number of options that you can use for your site, don't discount the results that are less popular when you are planning your keyword marketing strategy. They will have less competition among site owners than keywords that are more popular. Your site has a better chance of getting a high search engine ranking if you incorporate some of the less popular words and phrases that your keyword search returned as well the ones closer to the top of the list.

The keyword list your search generates can then be used to form the basis for creating the content that will appear on your web site. You will want to make sure that the text you put up is written to make sense to human Internet users. Keyword stuffing to appeal to search engines is not a good strategy. By using a number of different keyword combinations, you increase your chances of visitors finding your site when they perform their own keyword search using the search engine of their choice.

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