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What is Keyword Software?

Article Details
  • Written By: S. Gonzales
  • Edited By: Bronwyn Harris
  • Last Modified Date: 01 August 2017
  • Copyright Protected:
    2003-2017
    Conjecture Corporation
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Keyword software is software that allows users to identify specific words and phrases that are popularly searched on the Internet. Once these keywords are identified, they may then be incorporated into a website's structure. If website owners use keyword software to add keywords to their websites, they may be able to increase its traffic and thus obtain more visitors.

Keyword software is used primarily in marketing efforts. Keywords that are chosen and implemented can raise a website's visibility by increasing its rank on search engines. This means that there is a greater chance that Internet surfers will come across a website if popular keywords are used prominently within it.

Using keyword software to find words and phrases to use within a website's structure is a form of search engine optimization (SEO). By engaging in this process, website owners are able to make a search engine's indexing activities work in favor of its website. Web crawlers will register a website with many instances of specific keywords as a particularly relevant result to a search engine query and will then propose the website as a significant match to a searcher's request.

Words that are generated using a keyword analyzer can be placed in more than just content visible to average visitors. HyperText Markup Language (HTML) and other associated design code can also be manipulated and edited to contain keywords that are regularly searched. Almost anything that can be read by a web crawler can be registered as part of the website and as potential answer to a searcher's query.

Good keyword software will appeal to advertisers or marketers. Keywords and their correlating permutations will be ranked by popularity. Keyword databases will be regularly updated to reflect the most current searching trends. Search results will be able to be viewed and sorted by many factors, including search volume, time frame, searcher location and advertiser activity. Filters can be offered that allow users to specify how they'd like the generator to work; for example, users may indicate that they'd like the generator to take synonyms, adult content and software-provided suggestions into account when providing results.

In addition, keyword software can also help business owners glean information about their target markets. By studying their prospects' Internet searching habits, business owners can then formulate successful ways to advertise and market their websites. Business owners may also be able to gain insight into their competition's marketing strategies by researching the keywords associated with the names of their competitors' businesses. These results may be able to be downloaded and evaluated offline or in other programs.

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