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How Do I Choose the Best Promotional Buttons?

Article Details
  • Written By: C. Webb
  • Edited By: Daniel Lindley
  • Last Modified Date: 07 December 2016
  • Copyright Protected:
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Choosing the right promotional button is important if you want people to be reminded of the service or product you are promoting. Companies use promotional buttons to advertise sales, contests, and new products. The button's design and message can make or break your efforts, depending on your target audience and the button style you choose. Whether you make your own promotional buttons or purchase them in bulk, be sure the colors and words are easily absorbed and catchy enough to remember.

Think about what you want the world to know. Promotional buttons should reflect your product or service in few words. People generally have a short attention span; therefore, it is important that your button says it all in a single glance. A short catch phrase will stay with the viewer long after a lengthy paragraph has been forgotten.

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If the promotion is not easily explained in a few words, choose promotional buttons that challenge the viewer to ask more questions. For example, if you are selling insurance policies and want to service all of the policyholders' insurance needs, your promotional button might read, "Ask me how to save you $469.65 a year." The weirdly exact dollar amount will make the customer curious and the "ask me how" will challenge the customer to ask for more details. Obviously, once that happens, you should be prepared with an actual quote that would save someone $469.65 a year and offer to see if the customer wants to know how much he or she will save if you handle all of his or her insurance needs, including life, vehicle, and homeowner's.

The size of your button matters. Potential customers should not have to squint to get the message. Make sure your promotional buttons are large enough to be easily read by people standing in the immediate area. A background that provides a sharp contrast to the text also makes the buttons easier to read. Stick with plain, block-style text fonts, as fancy fonts can be difficult to read at a glance.

Don't be afraid to use humor to make your buttons memorable. For example, if your ice cream parlor is holding a contest to name a new flavor, employee promotional buttons might read, "Help us name our new flavor. It no longer answers to Hey You." Getting the reader to laugh helps the reader to remember, and that promotes your business.

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