How Do I Choose the Best Business Fundraising Ideas?

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  • Written By: Kristie Lorette
  • Edited By: O. Wallace
  • Last Modified Date: 15 August 2019
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The tips for choosing the best business fundraising ideas include ensuring that the type of fundraiser aligns with your business morals and values. Second, you want the business fundraising ideas to have the ability to raise the amount of money the company needs. Third, you should choose a fundraiser that allows for enough planning time to pull off a successful event.

Every company has its own set of morals and values which should affect which business fundraising ideas you consider. For example, if you have a environmentally friendly construction company, then you may consider running a recycling fundraiser, such as recycling bottles, cans, ink cartridges or old cell phones. On the other hand, you may want to stay away from a carwash fundraiser since the chemicals can pollute the ground and uses large amounts of water.

Next, you want to review the business fundraising ideas and make sure each has the ability to raise the amount of money you set as a goal. One way you can determine this is to review the amount typically raised by other fundraisers. You also have to consider the size of the company and the marketing budget the company has to promote the fundraiser as well.


For example, a company with 10,000 employees and a large marketing budget may raise tens of thousands of US Dollars at a car wash or rubber duck race fundraiser. A small company with 10 employees and no marketing budget may only be able to raise a couple of thousand dollars with the same fundraisers. You also have to consider the amount of time you have to plan it. For example, you want to have enough time to market and promote the event so that there is a good turnout. Some fundraisers simply have more steps involved in planning than others. Permits and licensing lead times for certain fundraising events are something else to consider.

If you are planning a rubber duck race in the lake at a local park, you have to get the park authority to approve the use of the lake. Some park authorities require short lead times and others may take months to approve these types of events. A formal gala also requires long lead times for planning because you have to rent a venue, hire a caterer, print the invitations and all of the other steps to planning a huge gala.



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