We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

Which Sells More: Infant or Adult Diapers?

Diaper sales depend a great deal upon demographics. In Japan in 2012, for example, the sales of adult diapers surpassed numbers for baby diapers for the first time. Several years of declining birth rates combined with a large and increasing elderly population likely created this situation. Though Japan seems to be leading the way in terms of this particular trend, other countries may be following in their footsteps. In the US, for example, children's diapers sales declined, likely due to the country's recessionary problems and declining birth rates since 2007. If these rates remain low, as the baby boomer generation continues to thrive, the US could follow Japan's statistical trend for diaper sales.

More about diapers and the population:

  • While 2011 US diaper sales declined, the number of diaper rash cream purchases increased.

  • To save money, some families use cloth diapers instead of disposable ones because they can be washed and reused.

  • In 2011, about 23% of Japan's total population was age 65 or over; by 2020, Japan's elderly citizens could make up as much as 30% of its population.

Discussion Comments

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGEEK, in your inbox

Our latest articles, guides, and more, delivered daily.