We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is the Color Association of the United States?

Malcolm Tatum
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

The Color Association of the United States, based in New York City, plays a major role in the selection and presentation of color choices that are utilized by many businesses to attract the attention of an ever-changing consumer market. The Color Association has a history that stretches back to the era of World War I, when access to many European resources were suddenly not available.

Prior to World War I, many United States based textile producers relied very heavily on French and German sources for determining the color trends that would define the product offerings for the upcoming fashion season. Interestingly enough, it was the hat makers in the United States that often imported the pronouncements of the experts in Germany and France, and then spread the ideas to other areas of the textile industry.

However, as the war progressed, it became increasingly difficult to obtain these seasonal forecasts and incorporate them into US fashion trends. The solution to the problem was the formation of the Textile Color Card Association of the United States on 19 February 1915 in New York City. Hosting the first meeting of the new organization’s board of directors was the Silk Association of America. This organization would later come to be known as the Color Association of the United States.

The newly formed TCCA set forth a few basic goals. First, the association would issue color forecasts twice a year, with the forecasts going to all sectors of the textile industry. Second, the TCCA would help various segments of the textile market to coordinate their efforts in the use of the selected colors. Next, the main office of the association would function as a clearinghouse for information on color, tinting, and other information related to color. Last, the organization would seek to establish a reliable conduit for the purchase of products worldwide that could be used by US textile manufacturers.

By the beginning of the 1930s the TCCA was working closely with the federal government to produce colors that would form the standards for each branch of the Armed Forces. This included the color schemes for uniforms, flags, ribbons, and various types of ornamental decorations. Standards such as West Point Grey and Marine Corp Blue are two examples of the results of that relationship. By the 1940’s, membership in the organization was extended beyond the borders of the United States. Membership in the TCCA included representatives in the United Kingdom, Canada, Australia, New Zealand, South Africa, Egypt, and France. Much of South America also became part of the association during this period.

As the TCCA grew into a world organization with input in everything form official national colors to determining specific colors for everything from gloves to sports jerseys, the decision to update the name of the association was made. On 1 December, the TCCA became the Color Association of the United States. The Color Association, also known as CAUS, carried on a focus that was much broader than the older TCCA. While still providing support for fashions, hosiery, hats, the Color Association also became involved in color selection and standardization for synthetic fibers, floor coverings, paints, plastics, and household appliances. Today, the Color Association continues to inform the color choices that are presented to the public.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including WiseGeek, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.
Discussion Comments
Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.