We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Social Media ROI?

Kristie Lorette
By
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Social media ROI, which stands for return on investment, measures the amount of money social media marketing efforts return to the company or organization. Measuring return on investment in social media marketing tends to be trickier than when measuring ROI for more traditional marketing methods. This is because social media tends to be less transactional.

As social media technology advances, however, it becomes easier for companies and organizations to measure the social media ROI. For example, when the social media network Facebook® allowed users to open an e-commerce store from the profile or fan page, it created a situation where social media ROI measurement became more transactional and easier to measure.

Mobile applications are also making it more possible to measure social media ROI. Mobile apps that allow users to check-in at specific locations and redeem digital coupons in the process all make measuring the ROI on social media easier and more tangible.

Other social media experts argue that social media ROI is not just about creating transactions. These experts argue that social media ROI also entails the level of engagement of prospects, customers and followers. Social media is another touch point that businesses and organizations have with prospects and customers, so it is also an opportunity to engage.

Other measurement options come from the referrals or word of mouth advertising efforts using social media. A business or organization can measure, for example, how many likes it receives on its Facebook® page. Another social media measurement includes how many new customers it lands when an existing customer or advocate uses social media tools to spread the word on a sale, new product or other information about the company.

For example, group-buy websites offer a daily deal, but it requires a certain number of buyers to trigger the deal. These group-buy platforms often provide incentive to those who want the deal to spread the word to other people they know through their social media outlets. These platforms provide social media tools to help users spread the word and even give the deal to the advocate for free if they forward it to their social networks and at least three people they shared with opt in for the deal as well.

Social media ROI is a calculation of the profit from a social media marketing effort. Measuring ROI from social media goes beyond the facts and figures and is more of an intangible measurement, such as following and engagement on social media networks.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Kristie Lorette
By Kristie Lorette
Kristie Lorette, a storyteller, copywriter, and content creator, helps businesses connect with their ideal audiences through compelling narratives. With an advanced degree and extensive experience, she crafts engaging long and short-form content that drives results across various platforms. Her ability to understand and connect with target audiences makes her a valuable asset to any content creation team.
Discussion Comments
Kristie Lorette
Kristie Lorette
Kristie Lorette, a storyteller, copywriter, and content creator, helps businesses connect with their ideal audiences through compelling narratives. With an advanced degree and extensive experience, she crafts engaging long and short-form content that drives results across various platforms. Her ability to understand and connect with target audiences makes her a valuable asset to any content creation team.
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.