We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is Involved in Hospice Marketing?

Mary McMahon
By
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Hospice marketing involves educating members of the community and care providers about the services offered at a hospice facility. Hospice organizations can take a multi-pronged approach to research their demographics, conduct community outreach, and solicit funding to remain operational. Many facilities operate as nonprofits and are sometimes run outside of the regular medical system. In some cases, the services they provide are free to participants and they rely on donations, grants, and other contributions to fund operations.

As with any form of marketing, research is critical. Hospice marketing can include studies of the target population, such as residents of a region, to find out how much they know about hospice services, whether they are aware of the existence of a hospice organization, and what kinds of concerns they have about end of life care. This can help organizations identify areas where more outreach is needed. For example, immigrant populations might not know that hospice is free of charge, or members of the religious community might be concerned about being able to access officiants while in hospice facilities.

Public outreach hospice marketing can include producing brochures and posters with information about an organization and its services. These can be placed in clinics, hospitals, and other medical environments. They may also be positioned at community gathering places and other locations where people might seek out information. Seminars offered to the public for free can also attract customers by providing general information about end of life care as well as the options available through hospice.

Working with care providers and medical facilities can also be an important marketing tactic. Hospice providers need to make sure that doctors, nurses, and other people in positions to offer referrals are aware of the organization. They can discuss in-home care offered through their organization as well as end of life care offered on hospice wards and in dedicated facilities. Similar outreach to religious officiants can also be helpful, as some people may turn to their officiants for trusted advice when dealing with terminal illness.

Another aspect of hospice marketing can include the solicitation of donations. This makes the community aware of the organization’s existence, which can lead to more clients, and also helps the organization obtain funds to keep operating. Some hospices may partner with community organizations to provide services and access grant monies. These same hospice marketing partnerships can also be used for activities like hosting joint events to raise funds.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a WiseGeek researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.