We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Digital Asset Management?

Mary Elizabeth
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Digital assets are assets in digital form, that is, assets that can exist in an electronic file. Digital assets can include text files, database files, presentation software files, PDFs (Portable Document Format files), audio files, graphics files, image files, video files, and software applications. Digital asset management (DAM) is generally handled through a software system for organizing, tracking, maintaining, and distributing digital assets.

One reason that digital asset management is so important is that the ownership of and rights to digital assets is a complicated area. While it is fairly clear what you may and may not do with a leased car, various digital assets may have different kinds of permissions. The ability to edit assets, the permissions that must accompany their use, and the length of the license for assets that are not fully owned all must be tracked along with the original asset itself. Also, unlike the leased car, it is essential to keep backup copies of digital assets in safe and secure locations where they cannot be degraded, damaged, or lost. With some organizations' digital assets numbering in the hundreds of thousands or more, keeping them organized in a way that maintains their accessibility for a variety of purposes and keeping their file formats update through changing technological developments are critical tasks.

Most organizations that rely on digital assets employ at least one Digital asset management system (DAMS). Also referred to as digital asset software, such systems are usually designed to handle a wide variety of file formats and may have conversion capability. The systems generally have tools for entering new digital assets into the system, controlling permissions so that only appropriate users are granted access to and ability to edit various assets. Other key features in digital asset management software include the ability to tag assets, create versions of assets, and various ways of grouping, reorganizing, and analyzing assets.

Digital asset management software can be simpler or more complex. In its simplest form, it is a browser that allows viewing assets and their metadata, but without storing them. More sophisticated is cataloguing software, which maintains metadata in a separate database. Digital asset management software of the cataloguing type allows for virtual sets. It is also possible for digital asset management software to actually store the assets, enabling it to act as a virtual digital asset server.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary Elizabeth
By Mary Elizabeth , Writer
Passionate about reading, writing, and research, Mary Elizabeth is dedicated to correcting misinformation on the Internet. In addition to writing articles on art, literature, and music for WiseGeek, Mary works as a teacher, composer, and author who has written books, study guides, and teaching materials. Mary has also created music composition content for Sibelius Software. She earned her B.A. from University of Chicago's writing program and an M.A. from the University of Vermont.

Discussion Comments

Mary Elizabeth

Mary Elizabeth


Passionate about reading, writing, and research, Mary Elizabeth is dedicated to correcting misinformation on the...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.