We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is an Actual Product?

By Alex Newth
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

When it comes to marketing a product, many businesses think primarily of either the consumable product or the idea of the product. The actual product is often a secondary thought, and sales may suffer if the business does not deliver on this aspect. An actual product is what the consumer holds in his or her hand when the product is purchased. This is the packaging, brand name, logo and all tangible aspects of the product that can be seen without opening or using the product. While the tangible aspects of the product may not help the quality, it can lead to increased sales if properly used.

In any type of store, consumers will find different products that have similar designs and offer similar experiences or uses. For example, when a consumer is looking at different brands of orange juice, most of the cartons will have similar appearances. While similar, there will be differences in the style of the design, and each one will have a different brand name. These aspects are all part of the actual product. An actual product is only what the consumer can see and touch — the part that can be observed without actually using the product.

The actual product will normally help the idea of the product. A consumer is not buying orange juice because he or she wants a carton, but because he or she wants the juice inside the carton. If there is a ripe orange on the front, or a brand name the consumer trusts, he or she will be more likely to purchase the product, because the design enhances the idea of the product.

Conversely, poor actual product design can decrease sales. If the design alienates the intended audience, either by looking too modern or not working with the product, then consumers will move on to other products. If a design is dull or poorly conceived, consumers will be more likely avoid buying that product and purchase a product with a better design.

Along with the actual product, businesses have to work on the consumable product to ensure it meets the customer’s demands. The carton of orange juice is the tangible product, and the idea of the juice is that it is sweet and slightly tart, but the consumable product is the juice itself, which is what the consumer is really looking to buy. If the juice is low quality, then consumers will be turned off the product and will likely refuse to buy products from that company, regardless of the tangible aspects.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.