What Does an Interactive Producer Do?

An interactive producer is a person who is involved with the creation of Internet-based programming, like websites, online software and games. To be effective at this position, an individual must be innovative, creative and have an in-depth knowledge of online applications. In addition, it helps to have sound communication and leadership skills. The types of projects that an interactive producer works on will vary, but in most cases he has five primary job duties. These include identifying client needs, estimating project expenses, supervising a team of individuals, monitoring the budget and communicating with clients throughout the entire process.

Identifying specific client needs for a project is a critical part of being an interactive producer. At this time, he will either meet with a client face to face or through online correspondence. If the client requests a new website, the interactive producer might ask about the desired layout, colors, graphics and navigation. Understanding client needs and establishing rapport is essential for a project's success and on-time completion.

Once he understands exactly what his client is looking for, an interactive producer will usually provide the client with a project expense estimate. Coming up with a ballpark figure is important so that both parties are on the same page. After they have reached an agreement, the project can begin.

Another important responsibility for this position involves supervising a team of individuals who create a program. In the case of building a website, an interactive producer might supervise a programmer, graphic designer and content creator. It's his job to act as a liaison between his team and the client. Consequently, he must maintain open communication between the different parties at all times.

Monitoring budget throughout all stages of a program's development is also vital. While budget may not be a huge issue for large companies, it can be a major issue for smaller ones. No matter what, an interactive producer must keep careful records of costs accrued during the development of a program. If budget issues arise, he will need to either ask the client for more funding or tweak the program.

An additional responsibility of this job involves communicating with a client throughout the entire process. Some issues that may be discussed include project costs, unexpected glitches and projected finish time. An interactive producer may also show his client a prototype of the program prior to completion to obtain input. If the client isn't satisfied, he may have to implement changes.