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What Are the Different Types of Customer Loyalty Strategies?

Tess C. Taylor
Tess C. Taylor

When it comes to growing a business, being able to keep customers through customer loyalty strategies should be a priority. Solid customer loyalty strategies can include asking for feedback from clients, learning as much as possible about clients’ businesses, finding out what clients need. Successful loyalty programs also provide solutions to meet customers' ongoing needs, and reward clients who provide repeat business.

Often, the first step to increasing customer loyalty is gathering feedback directly from clients. This is information about why clients stick around. To use feedback as part of customer loyalty strategies, it is important to invite clients to share this information early on in the business relationship. A good rule of thumb is to send a quick survey out a month after working with a client, then quarterly throughout the year to keep in touch with clients.

Businessman with a briefcase
Businessman with a briefcase

Retaining customers is often as challenging as finding new ones, especially when there is a great deal of competition within an industry that entices customers to stray. That is why it is important to learn as much about each client’s business as possible to find out what they need from your company. This will make it possible to focus your offerings to suit customers' needs.

Customer loyalty strategies should also include maintaining contact with clients on a regular basis and surveying clients periodically to find out what they may need. Then a plan can be developed to create solutions to fulfill those needs. Seek out the common needs that clients express and find ways to fill them.

Successful customer loyalty strategies also include a reward system for clients who continually come back for business. Clients who are happy will often refer colleagues to a business that has done a good job with an incentive plan as part of customer loyalty strategies. These incentives do not have to be elaborate, and sometimes, a simple thank you or a special offer for being loyal will do.

When designing customer loyalty strategies for a business, consider what drives customers to make purchase decisions. By studying client behavior, often it is possible to pick up patterns in spending habits. Also consider clients who have seasonal needs to build a customer loyalty plan that meets these needs. Over time, a well-planned customer loyalty program can result in higher revenues and happier clients.

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