The term “pure cosmetics” usually refers to products that include as much as possible of only natural and organic ingredients. Chemical ingredients that add fragrances and colors to the products are usually removed, as well as other chemicals usually added to make cosmetics last longer or be smoother. Many pure cosmetics are also described as “vegan” cosmetics, as the products are not tested on animals and do not include ingredients or materials made from animals.
In recent years, there has been an emergence of concern over the use of different chemicals used in cosmetic products, and some studies and laboratory experiments have shown that the use of certain chemicals can be harmful not only for the skin, but to one’s overall health. Some chemicals have even been found to be potential carcinogens that can cause cancer. These findings were especially disturbing, given the fact that the skin absorbs over 60% of what is applied on it, and directs these absorbed substances to the bloodstream. In response, many beauty companies have opted to produce pure cosmetics free of chemicals and toxins that can be considered irritants.
Another reason why pure cosmetics are called as such is that the products are not diluted with emulsifiers and other chemicals that are used as cosmetic fillers, providing customers with unadulterated products. Many companies use ingredients such as bismuth oxychloride, talc, and even corn starch to extend or bulk up their products without the added expense. This tactic indeed saves companies more money during manufacturing, but it results in products that are not high in quality. Unnecessary ingredients such as chemical fragrances and colorings are also eliminated to reduce any chances of skin irritation.
Most, if not all, ingredients of pure cosmetics are derived from plants or natural minerals that are approved by the Food and Drug Administration (FDA) and are usually food-grade, which means they can be safe enough to eat. For example, fruits such as strawberries and blueberries are used for pigments, and herbs like thyme, tea leaves, and even honey are used as natural preservatives. Not only are these ingredients safe for the skin, but they also provide some benefits, as they are sources of antioxidants that help keep the skin young-looking.
Many users of pure cosmetics have found the products, such as eyeshadows, lipsticks, and blush, to be softer and creamier, compared to the typical cosmetics. This texture is most likely due to the absence of chemicals that create a more solid, sometimes powdery texture in the makeup. Pure cosmetics, along with other related products like shampoos and soaps, are among the safest products to use for adults and children who have sensitive skin.