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How Wealthy Are Luxury Car Owners?

Few people can afford to own a Bugatti, a French high-performance luxury ride that has been a subsidiary of Volkswagen since 1998. The car manufacturer has always been focused on the upper crust. The Bugatti Veyron, which first became available in 2005, sold for a whopping $2.5 million USD. So it should come as no surprise to hear Bugatti's CEO, Wolfgang Dürheimer, describe the affluence of the company's customer base. In a 2014 interview with Bloomberg News, Dürheimer said that “the average Bugatti customer has about 84 cars, 3 jets, and 1 yacht.”

Bugatti, in the footsteps of the Beetle:

  • It took Bugatti more than eight years to sell out its first production model, the Veyron 16.4, according to autoblog.com.
  • These days, Volkswagen manufactures much more than Beetles. In addition to Bugatti, the company now also owns Audi, Porsche, Lamborghini, and Bentley.
  • Bugatti is expected to unveil a new model in the next year. It's expected to be significantly more powerful than the Veyron, which produced a whopping 987 horsepower in the base model.
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