We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

How Do I Write a Sales Mission Statement?

Nicole Madison
Updated May 17, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A mission statement is meant to explain your company's sales goals and vision via a small amount of content. Writing a good sales mission statement involves brainstorming, involving those connected to your business, carefully considering your customers, and taking time with word selection so that you choose exciting, interesting words that make readers take notice. Often, a major part of the process is answering questions about your business and then using those answers to craft a mission statement. You may find that the writing process goes smoothly if you brainstorm first, create an initial draft, and then take some time polishing your writing.

Crafting a sales mission statement often involves answering questions about why you are in business, who your customers are, and how you would like potential and current customers to see you. You may also answer questions regarding things that make your business stand out from the competition and the types of products and services you provide. Additionally, you may consider the underlying values that drive your company when crafting a sales mission statement. Jotting down the answers to questions about your business may help as you begin writing.

Getting feedback from others may also prove helpful as you work to write a sales mission statement. Partners, employees, and business associates may offer usable ideas. You may also ask customers for feedback to get a better idea of how they see your company. If you have a small business or are a sole proprietor, you may also find it helpful to get feedback from family members and friends as you write your statement.

Brainstorming can be an important part of writing a mission statement as well. You may write down many different ideas for your mission statement, or even use bits and pieces of content that others contribute. As you go along, you may find that some sound better or more suitable for the company image and goals you are trying to convey. By combining the parts that sound the best, you may come up with a good foundation for your sales mission statement.

After you’ve created a first draft of a mission statement, you may do well to spend some time refining it. For example, you may polish up your sentences and get rid of anything that seems jumbled or awkward. You may also add some descriptive words that help readers visualize your business and what you do. Likewise, you may carefully choose words that help to spur your audience on toward action that will help you meet your goals.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Nicole Madison
By Nicole Madison
Nicole Madison's love for learning inspires her work as a WiseGeek writer, where she focuses on topics like homeschooling, parenting, health, science, and business. Her passion for knowledge is evident in the well-researched and informative articles she authors. As a mother of four, Nicole balances work with quality family time activities such as reading, camping, and beach trips.
Discussion Comments
Nicole Madison
Nicole Madison
Nicole Madison's love for learning inspires her work as a WiseGeek writer, where she focuses on topics like...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.