How do I Choose the Best Free Network Marketing Leads?

Malcolm Tatum
Malcolm Tatum

Successful network marketing programs rely on the constant influx of high quality leads that can be rapidly converted into customers. While it is possible to purchase lists of leads, there are also many ways to go about obtaining free network marketing leads. The goal is to secure the leads that are up to date, relevant to the products you offer for sale, and likely to generate the type of attention you want for your networking business.

Establishing several avenues of communication for potential customers may result in more sales.
Establishing several avenues of communication for potential customers may result in more sales.

When looking for free network marketing leads, many people turn to the Internet. There are in fact a number of lead lists that are advertised as being free, sometimes with no obligation to purchase some affiliated product or service. Often, lead lists of this type are not worth the time it takes to download them. The names, mailing addresses, and email addresses included on these lists are normally outdated, and have been sold to other entrepreneurs so many times that their value is almost nil.

The best way to get the best free network marketing leads is to establish several avenues of communication that allow you to reach people who do have an interest in your product line. Using social networking sites is one approach. Creating a page for your business and posting regular updates, along with providing a way to opt into your mailing list, allows you to create a list of leads that is both targeted and up to date.

Writing articles and publishing them on targeted web sites around the Internet can also result in the creation of some of the best free network marketing leads you could hope to receive. There are informational sites that allow their authors to either include relevant links within the text, or as part of a byline at the end of the article. To get the most benefit from this approach, create a home page for your products. Make sure to include the ability for visitors to join a list to receive updates and notices about your products. Next, place links that redirect to that home page into each article you publish. Assuming that your articles place well in browser searchers conducted by users, you will soon see a steady flow of free network marketing leads, directly from the source.

Keep in mind that buying marketing leads does not automatically guarantee that those lists are qualified, or that the information is current. While there is a good chance of receiving some benefit from a fee-based lead list, taking the time to generate your own free network marketing leads is much more likely to result in steady revenue for your business. Since the leads are qualified on the front end, there is also a better chance of converting those leads into customers who continue to purchase new products as they are available, allowing you to enjoy repeat as well as new business.

Malcolm Tatum
Malcolm Tatum

After many years in the teleconferencing industry, Michael decided to embrace his passion for trivia, research, and writing by becoming a full-time freelance writer. Since then, he has contributed articles to a variety of print and online publications, including wiseGEEK, and his work has also appeared in poetry collections, devotional anthologies, and several newspapers. Malcolm’s other interests include collecting vinyl records, minor league baseball, and cycling.

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Discussion Comments


As a network marketer I appreciate your thought and I totally agree with you, Buying MLM leads is not a good idea because there are no guarantees in it that the leads are genuine. I am working with a network marketing company.

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