How Do I Become an Online Marketing Manager?

Sheri Cyprus
Sheri Cyprus
Man with hands on his hips
Man with hands on his hips

To become an online marketing manager, you typically will need both a degree and several years of work experience in the field. Starting in Internet marketing at any level and gaining skills while working your way to a supervisory position can be a good strategy to achieve this career goal. Online marketing manager requirements vary depending on each industry and company, but Internet and marketing knowledge as well as a focus on getting the desired results are mandatory in this job.

Marketing efforts are expected to produce results, and as a manager it's going to be your responsibility to guide staff into achieving them. Any type of sales experience and selling skills you have should be built on so you can show hiring personnel that you're able to get results, such as high response rates to marketing campaigns. Clients hire online marketing companies to achieve clear goals for them, such as to gain more orders from their e-commerce products or help them achieve higher page rankings on Internet search engines to maximize their customer traffic. If you want to become an online marketing manager, try to work as part of a team with a focus on getting results for clients, as well as developing your leadership skills.

Since virtually every business centers around its products or services as well as sales, it's a good idea to get involved in these aspects as much as possible, no matter where you are employed. If you're part of a team that accomplishes the company's goals relating to its sales and promotion efforts, you can start to build accomplishments to list on your resume as you strive to become an online marketing manager. For example, if you work in a retail store or restaurant, follow the manager's requests for ideas for increasing sales by offering him or her your promotional marketing ideas, along with your work efforts. Volunteering to help with the company's website can also help you get some business experience in online work.

You should be sure to first stand out for excellence in the duties you were hired to do before you start becoming more involved in promotion and marketing efforts. If you do well at your job, there may be the opportunity to become a shift or assistant manager or some type of supervisor. Getting such a leadership promotion is often a good way to begin to get the supervisory experience you'll need to eventually become an online marketing manager.

Having at least a bachelor's degree is usually necessary to work as any type of marketing manager. Typically though, many different disciplines are accepted, such as English, journalism, communications, advertising or marketing. Taking Internet marketing courses is a good idea, but also take the initiative to read books and study related concepts such as search engine optimization (SEO), affiliate advertising and social media techniques on your own. If you want to become an online marketing manager, persevering in the field while keeping up with new techniques in the industry can help you eventually reach your career goal.

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