How Do I Become an Event Specialist?

M. Kayo

To become an event specialist, also known as a product promoter or demonstrator, you may need on-the-job training and some special abilities, including exceptional communication skills, highly-developed interpersonal skills, and the ability to engage consumers with your enthusiastic demeanor. Educational requirements are typically a high school diploma or GED (general education degree). Some employers will hire you even if you don't have a high school diploma, if you have previous experience as an event specialist or if you can prove that you are up to the tasks and responsibilities involved in this position. You will be required to learn and implement new information, exhibit a positive attitude under pressure, and maintain a professional appearance.

Learning how to accommodate outdoor events may be important in becoming an event specialist.
Learning how to accommodate outdoor events may be important in becoming an event specialist.

If you want to become an event specialist you must have the aptitude to learn about the product or service that you will be promoting. This may require some additional time, outside of your scheduled job duties, to acquire the skills necessary to demonstrate a product or service. Learning to properly set up, tear down, and travel with the items necessary for your demonstration is also important if you want to become an event specialist.

Event specialists must effectively communicate or demonstrate the features and benefits of a particular product or service. Some event specialists preparing food and may require a local permit to do so. The use of small appliances, such as a microwave oven, fryer, skillet, pan, or coffee maker may also be required. If promoting or demonstrating products, you may need to learn how to use them in order to present them in a particular manner. For example, an event specialist making microwave popcorn will need to have a whole different set of skills than someone demonstrating a computer software program.

Professional appearance is a critical factor for anyone wanting to become an event specialist. Most employers have a standard dress code and may even provide appropriate clothing for a particular event. Proper grooming is also a requirement for this job, as you will be interacting with a large number of people throughout the shift. Event specialists may work in different types of environments from an indoor department or food store to an outdoor event like a state or county fair. Standing or moving about for several hours each day is required for this job

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